A Year In Review: What We Learned Our First Year in Business

It’s been just over a year since we launched FirstSeven Consulting.  We thought this would be a good time to take a look back and take note of what we’ve learned and how we’ve evolved.  

When we think of where we started, in some respects we feel like we’ve come really far in just a year.  That said, we can only chuckle when we look back at the original draft of our year one sales projections (boy were were naively optimistic!).

When we started we were so passionate (we still are!) about what we were going to offer.  We had the background and collectively, we had many (but certainly not all) of the skills we thought we needed to launch this company.  We identified a need in the market and believed we offered a solution to an existing problem. We were confident in our ability to craft and deliver our message to groups of professionals.  We truly believed that our training sessions would really make a difference in the careers of many men and women. We still believe this, in fact our belief has only been reinforced by the successful training sessions we’ve held this past year and the positive reviews we’ve received!

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What we didn’t anticipate was how challenging it would be to a) identify the decision makers and b) convince these decision makers of our value.  Every company has a different structure, so identifying the right department, and contact within that department, is key.  

Once we identified who we thought to be the best contact, our pitch was generally really well received and we left these initial meetings energized and pretty optimistic.  What we failed to take into account early on was the lengthy approval processes many companies require prior to signing off on a new “vendor’ or expenditure. We learned that when we could be involved in speaking to all of the individuals along the way, we had much more successful outcomes.

Another key challenge was actually raising awareness of the problem we solve.  In an earlier life, Stacy spent many years in advertising and media strategy and she often referenced her days launching pharmaceutical or luxury skincare and makeup products.  These new products filled a consumer need state or solved a problem (to put in simply). Companies invested lots of money raising awareness of the problem or need state, prior to launching the specific product.  To circle back to FirstSeven, we learned that setting up our conversation around the need for our service was a successful approach. We continue to try to raise awareness via our blog and social media (we definitely need to increase our reach and scale on these platforms though).  It's a priority for year two!

We also learned that our message could be misunderstood.  We were very close to finalizing a contract with a blue chip corporation here in New York. Our contacts at the company were looking forward to our presentation and were extremely supportive. Our contacts needed final approval from a senior leader (who had not been present at any of our initial meetings) and the senior leader would not approve the proposal and said it felt ‘frivolous’. It hurts me to write this, we took this comment so personally, but we also were able to learn from it and evolve our message accordingly. That experience caused us to take a hard look at our entire approach. We learned that talking about the benefit that investing in employee learning and development programs, in general, has for both companies and employees was something that really resonated with most people. From there we were able to show how working with FirstSeven fills in key gaps that most companies have in their career development programs.  Also weaving in research and data into our story is compelling as was talking about the role that appearance plays in executive presence.

Lastly, when we launched FirstSeven we were focusing on female professionals.  While we have experience styling men, we felt that women would be much more open to our content.  However, we have conducted a few training sessions with men and they were fantastic! The men were very engaged and they felt they learned something new that they could implement in their daily lives. This was a huge learning and it allow us to expand our target market!

We hope to be writing another ‘year in review’ post next year with lots of new updates (and hopefully lots of new readers too!).  Launching our own business isn’t easy but we’ve learned so much and cannot wait to see what next year brings!

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Our very first session!

Women's networking event for a finance company, in Brooklyn Heights

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Chicago offsite

Global law firm

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Women's Leadership Conference

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Booking.com

Sunscreen, Sparklers & Sales!

We hope everyone out there is enjoying a well deserved day off; celebrating with family and friends!  In order to be effective at work, it's imperative that we all take time off to recharge. Today is about beaches and barbecues, pool parties and pies - but don’t forget about all the sales out there.  

Even though it seems like summer has just started the season is actually winding down for most major retailers. Many are starting to clear out summer inventory to make way for pre-fall and fall merchandise. We don’t want to rush the season here (no one wants to think about back to school just yet!), but it is a great time to stock up on some summer essential and fun seasonal trends.  We’ve rounded up some of our favorite sales, and pulled them into one place for you to easily shop. You’re welcome!

Happy Independence Day, and Happy Shopping!

Work Your Whites!

While we don’t follow the old fashioned rule of no white before Memorial Day, we definitely suggest wearing white more often, as the temperatures climb. There’s something about a pure crisp white that makes you look fresh and full of energy.  It’s easy to throw on a pair of white shorts or a cute sundress on the weekends, but have you wondered how to wear more white at the office? Well, as always, we’re here to help!

The Blazer:  There’s nothing like a great white blazer to update your summer wardrobe.  You can go with a fitted blazer that nips in at the waist, or go for a more relaxed boyfriend fit.  Layer these over sleeveless dresses and blouses for an instantly put together and office appropriate look.

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The Trouser:  Give your black work pants a break for a few months and choose some white trousers instead.  If you work in a casual office, a pair of white denim is a smart investment. We’re also loving a great pair of wide leg linen blend pants.  Linen is such a great fabric for the hot weather, the only problem is wrinkling. That's why we recommend a blend that’s more wrinkle resistant.  We love these pants paired with a bright top, printed blouse or more casually, a graphic tee.

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The Shirt Dress:  A white dress can easily come off as too ‘vacationy’, (I’m not sure that’s a word, but you know what we mean!).  If you’re worried about this, a great option is a belted shirt dress. It’s a classic silhouette and there’s really nothing more professional than a traditional button down. Avoid anything too flowy, and chose a more structured style.

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The White Button Down:  Speaking of a traditional button down….keep wearing yours all summer long. If you work in a more casual or creative environment, roll up the sleeve (or choose a short sleeve style) and tie a front knot (just make sure you’re not showing any skin).

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The Pencil Skirt:  A tailored pencil skirt in white is a brilliant choice.  Pair it with a matching blazer for the perfect summer suit.

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The Pump:  We love a white pump.  If you’re wearing a white trouser or denim, pairing it with a white pump will elongate your leg line, and who doesn’t want that? 

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Wearing white can be tricky, especially at the office.  Before you head out the door, do a full body check to:

  • Make sure your whites are impeccable.  No stains, no yellowing or dinginess. Throw a Tide Stick in your bag for unexpected accidents and use The Whites Detergent from our friends at The Laundress to keep your whites looking pristine!

  • Ensure nothing is see-through!  Stand in sunlight to make sure you won’t be giving your co-workers a show!

Shop our favorite whites here! 

Meet Faith Rim, One of FirstSeven's Co-founders!

This week's blog post is all about one of our co-founders, Faith Rim.  We love getting to know our clients, so we figured you might like to know a little bit more about us; how we got here, what motivates and inspires us, and even our own fashion missteps (we've all had them!). Find out how Faith balances work and family, the best career advice she's received and what she thinks is the most important piece in any professional woman's closet. You can even shop her style in the lookbook below!

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Faith, tell us about yourself and your career path. I am a busy mom of three energetic little people and have been married to my amazing husband for 13 years. Before changing careers and diving into image consulting/styling I was at a corporate company for about 12 years and focused on strategy and planning. A weekend “fun” job at Ann Taylor caused me to start thinking more seriously about styling. I realized, “wow, I really love this and I don’t even feel like I’m at work!” That was my first indication that my day job could actually be something that I was really and truly passionate about.

As you mentioned, you're a mom of 3 adorable kids - what’s the biggest challenge you face when getting yourself AND all the kids ready in the morning?   I am NOT a morning person so I have learned over the years that I have to prep as much as I possibly can the night before to avoid morning meltdowns (my meltdowns, of course!) As part of my nightly routine I lay out everyone’s entire outfit and always place it in the same spot. That way, in the morning, the kids know precisely what they’re wearing even if their still half asleep!

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Who’s your #MondayMuse? I’ve always deeply admired Carolina Herrera and felt a strong connection to her collections. Her designs are elegant, sophisticated and not too fussy - she truly understands a women’s body and I appreciate that. When I wear a white button-down with anything I imagine that she is proud!

Just to prove you're not perfect :-) can you tell us about one of your biggest fashion faux pas? One of my first dates with my husband was one of his friends’ wedding. The day of the wedding came and I couldn’t find my strapless bra ANYWHERE. The dress had spaghetti straps so this was a must...I tore my room apart and then came up with the genius idea to just wear a regular bra and tuck the straps down into the sides of the cups. Yeah, not so genius. I was tugging and pulling at them all night and was SO uncomfortable and distracted! Needless to say, that is not the impression I wanted to make! I went out the next day and bought a new strapless bra!

Describe your style in 3 words? Classic and feminine with a touch of prep

What’s one piece every career woman should have in her wardrobe? Hand’s down, every woman should own a crisp, white button-down blouse. They are classic, timeless and you can get so much wear out of them. Pair them with all types of skirts and trousers for elevated office looks. Style them with jeans and heels for gorgeous casual looks. These fabulous layering pieces are also quite malleable - you can roll up the sleeves, tie up the front in a knot or pop up the collar for totally different looks. I don’t know what I would do without them! 

What’s the best career advice you’ve ever received? “It’s not how you start, it’s how you finish.” Changing careers was a big deal for me. I said over and over, “it’s too late to do this. I should stay where I am. I’m too old for big changes like this!” But I was so wrong! I’ve realized that it’s really never too late to do something that you love. Take the plunge!

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FirstSeven in a new company that you co-founded. What has the experience been like?  Scary but exciting! I have never owned my own business before so it’s like learning something new every day. There are certainly bumps in the road and problems to solve but I am really enjoying creating a service that people really see a value in! It makes me proud to be a part of this company.

Where do you see yourself in 10 years? I see the wheels of our consulting firm really churning, becoming the leader and standout in the image consulting field. Various trips and adventures will definitely be on the horizon. I will also have 3 teenagers at the same time so please remember me in your nightly prayers!

Shop Faith's favorite pieces and incorporate a touch of her classic/feminine/preppy style into your wardrobe!

Fab Florals

Yes, we know, floral prints for summer is not a new a new idea, but that doesn’t make us love them any less! May’s instagram was all about this flirty, and very wearable print. Incorporate florals into your work look by choosing a classic silhouette, think floral pencils skirts, sheath dresses or blouses. Guys can get on on this too with floral ties and pocket squares.

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Let us know how you’re incorporating florals into your wardrobe and check out the lookbook to shop some of our faves!

Our Summer Wish Lists

With summer right around the corner, we’ve been thinking about our own summer wardrobes.  As you can imagine, when the three of us get together, the conversation almost always turns to fashion. Sometimes we talk about food, sometimes we talk about our families, but mostly we talk about fashion. In fact, we often serve as each other's stylists, editing one another's shopping carts and commenting on different outfit choices.

We spent quite a bit of time in airports on our way home from ICAN last week. We spent most of this time talking about (you guessed it)....what we have on our summer wish lists! We figured, why not share it with you! You can shop everything on our wishlists, in the lookbook at the end of this post.

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Faith is all about florals & polka dots!

I can't get away from florals right now! I know, I know, to quote Miranda Priestly, "Florals? For spring? Ground-breaking." But, I still love them! I've had my eyes on these floral sneakers that are perfect for spring/summer. Sneakers are a great way to try a trend that adds interest/texture without going overboard. This hightop pair by converse are also so fun and colorful - just looking at them makes me smile!

I'm also trying to incorporate more polka-dotted prints into my wardrobe this season. When choosing the right dot size I try and remember that smaller patterns minimize an area while larger patterns maximize an object. So depending on what you're trying to accomplish, choose wisely!

Lili is searching for the perfect going out bag and is loving matched sets!

I'm looking for a sleek, white bag I can wear to brunch or a night out. I don't like to carry a clutch (always afraid I'm going to lose it), so my nighttime bag must have a strap. I love the sophisticated and modern feel of Neely & Chloe. The Lady Bag No.19 is my absolute favorite. Hopefully it comes back in stock! That's what I get for waiting.

I'm typically a jeans and t-shirt type of girl, but in the summer, especially in New York City, jeans are the worst. They are hot, sticky and just a mess. I'm making a point to incorporate more breathable and summery pieces into my wardrobe. I've had my eye on a number of matching sets. I love them because you can wear the top/bottom combo together or mix and match with other pieces you already own. Faithful the Brand has a ton of great options, with the Sloane top and Linnie skirt being my favorites.

Stacy is loving whimsical espadrilles and is on the hunt for a hold-everything white tote.

I’m planning on giving my feet a break from heels this summer.  Luckily I have so many cute flats to choose from. I already have a decent selection of fashion sneakers and I’m looking for something that feels more summery.  This season’s vast array of whimsical espadrilles are just the thing my summer wardrobe needs. The only problem I’m having is choosing which pair, there are so many cute options!

When I’m out and about for the day, I often have my laptop, a comfy flat (see above), a water bottle, notebook, and a lunch or some snacks along for the ride - all of this stuff calls for a large handbag. I have some great totes that I’ve been using the past few months, but I want something that feels lighter (literally and figuratively) and summerier. I had my eye on this fab tote by Everlane (in white), but like Lili, I waited too long and its sold out.  I’m going to keep searching for the perfect summer tote, and when I see it, I’m not going to hesitate!

Shop all our wish list faves, and let us know what's on your list!

Authentic Leadership

Earlier this week we had the pleasure of spending 24 hours in Omaha for the ICAN 2018 Women's Leadership Conference. The theme was all about the importance of being an authentic leader. At ICAN, they believe that “to understand leadership, you must first understand people, and to understand people, you must first understand yourself. Research on Authentic Leadership stresses the importance of understanding yourself and your core values, and having the ability to disclose that self-knowledge in the most effective way, using insight into the people you lead. Successful leaders have a stable, rooted foundation with an open mind and heart for new ideas and perspectives.”

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This thought process is very much aligned with our core beliefs at FirstSeven.  We guide professionals to enhance their image, and strengthen their executive presence. When we talk about enhancing image, its about making sure the outside - what you project to others - matches what’s on the inside.  In other words, bringing out your authentic self.

 Personal Branding for Career Success 'pop-up' presentation.

Personal Branding for Career Success 'pop-up' presentation.

Over 3,000 women leaders attended this year's conference.  While we couldn’t possibly chat with all of them, we did meet many amazing women and had meaningful conversations about the effects that image can have on career potential. It's always validating when your message resonates and you feel like you’re making a difference! Thank you for having us, ICAN!

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Celebrate Mom!

This weekend we celebrate all the mothers in our lives.  At FirstSeven we work with a lot of professional moms and the companies that support them.  Working moms are unique and so inspiring. They also have their own set of challenges.

A working mom with young kids can’t even remember what it was like to only be responsible for herself in the morning.  Long gone are the days of a semi-leisurely shower and the luxury of time to decide what to wear for that important meeting. They’re often struggling to get multiple people looking presentable and out the door, and end up sprinting to catch the train.  Somehow they make it work!

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We recognize these challenges and know that for working moms, a simple, flattering and functional wardrobe is key to easing the morning routine.  When a woman knows that everything in her closet fits properly (and she looks and feels great in it), is appropriate and works together - getting ready in the morning becomes so much less stressful.

We can’t promise to take away all the stress, but we can promise to make it a whole lot better.

Still looking for the perfect Mother’s Day gift?  Check out our Private Coaching Packages, the mom in your life will definitely appreciate it!

If you work for a company that values working moms, we also have Corporate Training sessions geared specifically to them.

Become a Print Mix Master

In April, our instagram (@firstsevenconsulting) was all about mixing prints. Our followers thought the images were beautiful and inspiring, but also kind of intimidating.

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For some people mixing prints comes naturally, they have an innate sense of what works and what doesn't, and they can put together effortlessly amazing looks on autopilot.  However, the vast majority of us need some guidance, or a least a few ‘rules’ to get started. So, if you want to be a print mix master, look no further! These basic guidelines will have you mixing prints like a pro in no time! As with anything new, start small and get more adventurous as your confidence grows.

Size Matters:

Size and scale are really important when mixing prints.  A safe bet is to choose one larger print to be the primary print, then a smaller print to compliment. You don’t want the prints to be competing with each other. You can also choose the same print in different sizes for a chic put together look.

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Color Play

Color is key to creating a cohesive, but mixed, look. Make sure there is at least one color in common across all prints. If you’re just dipping your toe into the world of prints, start by picking one color scheme:  black, white and gray is always a safe choice. You can choose two different prints in this color scheme for an instant update. Or, if you’re feeling a bit more adventurous and working with two or more prints, make sure there is at least one color in common across the pieces.

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Know your Neutrals:

A neutral can ground two prints or provide the link between multiple patterns. Also, are you ready for this?  In the world of print mixing, you can actually consider stripes and leopard print neutrals!

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@valerie_dittner

The best thing about prints is that you can have fun with them. While we did provide some ‘rules’, don’t overthink it. If you think it works...go for it.   

Make sure to follow us on Instagram.  This month we’re celebrating May Flowers with gorgeous pics of our favorite prints, and we'll be sharing our tips on how to wear them.

Shop this lookbook for some amazing printed pieces you can wear now!

 

Personal Branding for Career Success

We had a great time in Chicago last weekend - weather aside! As I mentioned in last week’s post, we were very excited (and a little nervous) for an upcoming event. This event was exactly what we envisioned when we founded FirstSeven! We were hired by a leading global law firm to conduct a session around Personal Branding. The session was part of a three weekend-long offsite (at the chic Soho House in Chicago) and was attended by about 35 six-year associates, a pretty equal mix of men and women.

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We knew our content was good and relevant, but we were anxious to see how it would be received by this room full of extremely successful professionals. Well, we’re happy to report it was received very enthusiastically.

We kicked off the session by talking about the role personal branding plays in executive presence, and the power of a first impression. We showcased some compelling statistics and research studies that support our premise that image can play a role in professional success. Then, we split into gender-specific breakout sessions (the men headed downstairs to the cinema room, or ‘man cave’ as we affectionately referred to it). In these break out sessions, we moved beyond the ‘why’ and into the ‘how’.  Here we walked through how to build a functional and flattering professional wardrobe. Both the men and women engaged in some interactive exercises and a robust Q&A session.

 The Man Cave.

The Man Cave.

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It's always a good day when you’re able to do something you love, with people you like, in a cool space, where you feel you’re really making an impact!

 Night before prep!

Night before prep!

 We offered samples from  The Laundress , a female founded company that creates eco friendly detergent, fabric care and home cleaning products.  

We offered samples from The Laundress, a female founded company that creates eco friendly detergent, fabric care and home cleaning products.  

During lunch, after the breakout sessions, we overhead a man talking to group of other men (all who had participated in the session) saying ‘I mean, wearing a suit that doesn't fit, that’s career suicide!”. That statement may be a bit dramatic, but we were thrilled our content resonated!

Please contact us to discuss how we can create and deliver custom training content to meet your company’s needs!  We can participate in company off-sites, provide one-hour ‘lunch and learn’ sessions or even facilitate a happy hour or team event.

The Missing Piece in Many Corporate Training Programs

Each of us has probably experienced a moment when a leader enters a room and she instantly attracts the attention of everyone present. Heads turn, conversations halt and everyone just gravitates toward her. Perhaps you can recall a time listening to a CEO address the company or simply chatting with a successful team leader at a holiday party - you just want to listen and engage. You feel motivated and inspired, and led. These people have what some might call a wow factor, and in business it's usually referred to as Executive Presence. There’s quite a bit of research that’s been done on executive presence, and most of them come back to some version of what’s laid out below:

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Most people will agree that to be successful in many career paths, certainly those that involve high-level leadership and management, a certain level of executive presence is crucial.

Most people would also agree that companies should provide training to their employees to help guide them along in their career development and provide growth opportunities. In fact, 68% of workers said that training and development is the most important workplace policy for them. It’s particularly important to millennials, 87% say professional development opportunities are very important. (per a State of the Industry Report from ClearCompany).

According to the Association for Talent Development (ATD), “companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. These companies also enjoy a 24% higher profit margin than those who spend less on training. It would seem that continuing to invest in training and development, even when there are economic downturns, is the smart play.”

So what does all this have to do with executive presence, you might ask?  Well, we’ve seen our share of really robust training programs and we’ve talked to many professionals who have been on the receiving end of these programs.  Between the three of us, we've spent decades at companies where they have truly invested in their learning & development programs; offering Presentation Skills, Conflict Management, Leadership Training, Writing & Business Communication Workshops, Negotiation Skills and Effective Brainstorming, just to name a few.  These courses are phenomenal. They help develop character, form behavior and they ensure there is substance and clear communication.  That said, we’ve yet to see any courses that focus specifically on those other key elements of executive presence - style and appearance.

That’s one of the reasons we founded FirstSeven!

According to a study done by LinkedIn, 27 percent of North American businesses are going to spend more on internal learning programs in 2018. Hopefully, some of this increased investment will fund programs to allow employees to explore the power that image has on improving their executive presence and enhancing their career!

Today we’re busy putting some final touches on a program for a top global law firm that has recognized the value of personal branding and executive presence.  We’re so excited to share it with a room full of very successful professionals. Check in next week and we'll tell you all about it!

The Best Spring Jackets for Work & Play!

From where we’re sitting, there are still a few random piles of snow on the ground, but we’re confident that spring will eventually make an appearance. I don’t know about you, but we are SO ready to pack up the puffers and the long wool coats and opt for something lighter. This time of year the temps and the weather are unpredictable, so it's nice to have a variety of coats and jackets from which to choose.  Here is a round-up of our top five spring jacket styles:

  • The Denim Jacket.  While this is definitely the most casual option on the list (maybe save it for a casual Friday) it’s such a classic, we had to include it. It's versatile and easy to wear. The traditional silhouette will never go out of style, but if you want a more modern look, invest in a trendy oversized style.

  • The Raincoat.  We all know April showers bring May flowers...so there’s no reason to be unprepared. A cute raincoat will make all the difference on those gray rainy mornings. Have fun with colors and prints, or keep it classic.  If you’re looking for a trendier update, clear raincoats were all over the spring/summer runways. We love this look because you get to show off your fabulous outfit too!
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  • The Trench.  Speaking of runways, the trench made several appearances at the shows.  Again, you can’t go wrong with a classic version, but there are some fun modern styles as well. In 2018, you’ll see fringe, corset details, exaggerated sleeves and extra length. For a conservative office, a classic trench is a smart investment. Wear it over your favorite sheath dress or pant suit.
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  • The Bomber.  The bomber jacket is still going strong. This spring opt for one in satin or silk and choose a pretty pastel or versatile olive green.
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  • The Leather Jacket.  After a few months of wearing our black leather jackets, they’re starting to feel a bit stale (but don't worry, we'll crave them again come fall!).  Our shopping list definitely includes a chic moto style in a pale blue, blush, light gray or white. This is the perfect topper for a flowy summer dress or printed skirt.
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Shop our favorites here!

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Vacation: Take it, don't lose it!

As a culture, Americans take pride in working hard, getting things done and basically being ‘on’ 24/7, via technology and the ability to work remotely. Americans are very good at a lot of things, but taking vacations is not one of them! Consider these facts:

  • Nearly 54% of Americans do not take all the vacation days they’ve earned

  • 662 million (yes, million) earned vacation days went unused in 2017

  • By forfeiting vacation days, Americans are leaving $66.4B worth of benefits on the table

  • An astounding 42% of Americans report they don’t take any vacation time at all.  Never use your vacation days? This is why you should  Maurie Backman, USA Today)

Studies show that taking vacations benefit both the employee and the employer. Without taking some time away from work, individuals can lose the capability to relax. When this happens, stress becomes a constant and productivity (not to mention health) can suffer. All employers want their employees to be dedicated hard workers, but they also want them to be energized and able to focus. In order to be at our best, we must step away and recharge!

Have we convinced you to plan your getaway yet? We hope so!

Do you know one of our favorite things about vacation? You guessed it, shopping for a few new pieces that make you smile, and get you in the vacation mood. A new sundress, sandals or beach hat will usually do the trick for a warm-weather destination. For all you spring skiers, a cozy sweater or après ski boot are smart purchases to make right now.

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Shop some of our favorites, and enjoy your vacation!

The Ultimate Date Night

We spend most of our time here on the blog and at FirstSeven HQ thinking about image and personal branding as it relates to the professional environment and how it can impact your career. While that is truly our passion, we don’t want you to think we’re all work and no play!

We were thrilled to be tapped by Harrison & Shriftman (a public relations, special events and marketing firm) to work with Booking.com on a very cool experiential promotion. They created the ultimate date night - an evening in a private suite in the Empire State Building. There was even a five star dinner for the lucky couple (complete with champagne and chocolates) on the observation deck. Obviously, this calls for some serious style . . . and that’s where we came in.

We were on hand to help the couple (April & Shawn) choose their date night looks. We pulled several classic, but glamorous dresses and jumpsuits for April and suave ‘Bond-like’ pieces for Shawn, including a velvet sport coat and an array of pocket squares.

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It was so much fun watching them browse the pieces we had chosen for them and guiding them through shoes and accessories. They looked fabulous and were ready for a night on the town! We hope they enjoyed the experience as much as we did.

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'Made to Measure March'

At FirstSeven, we made it through the dreary month of February by focusing on color. Honestly, it was really fun! Making an effort to try new colors and move away from head-to-toe black definitely energized us. We’d love to hear how you played around with color this month. How did it make you feel?  Did you find a new favorite color?  Did you notice you were receiving more compliments than usual?  

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Now that we’re moving into March, we’re going to focus on fit. We’re calling it ‘Made to Measure March’ (isn’t that cute?!). We’re so passionate about fit and how important it is to find the right fit that we will bring this to life for you on our Instagram (@firstsevenconsulting.com) feed.

Follow along with us this month to learn all about the perfect fit and the effect it can have on you!

About 80% of our clients wear the wrong size.  The majority of them are actually wearing pieces that are TOO BIG!

Did Someone Say Sample Sale?

At FirstSeven we love partnering with brands and companies that share a common vision. We especially love working with and supporting other woman founded/run businesses. That’s why we recently jumped at the chance to collaborate with ShopDrop.  

ShopDrop is an app that takes the guesswork out of Sample Saling (yes, we turned sample sales into a verb!). Sample sales were originally held by brands and designers to sell pieces that were literally used as, well, samples. However, the term has become more general and now samples sales typically feature extra inventory that the company needs to liquidate. This means that you can often walk away with fabulous designer pieces at a fraction of the original retail price.

Samples sales...either you love them or you hate them. If you love them, or are just interested in checking out a few of them, definitely download the ShopDrop app. The app announces all the sales happening in the city, as well as the hours and location. There can be hundreds of sales happening each week and the app makes sure you’re in the know.

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FirstSeven partnered with ShopDrop at an event they recently held at a NYC WeWork. Instead of going to several brand specific sample sales, ShopDrop brought the sample sale to the busy professional WeWork members. Who wouldn’t want to snatch up a ½ price Catherine Maladrino blouse during your lunch hour? FirstSeven was on hand to help the attendees navigate the available merchandise (sample sales can be a bit overwhelming sometimes) and choose pieces to help them elevate their professional style. We were available to answer any styling or fit questions that members had as they shopped the sale.

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Don’t forget to download the app. If you had it you’d know about these upcoming sales...La Perla ,Tracy Reese, Cynthia Steffe, Vince Camuto, J. Mendel and Schutz, just to name a few!

How to Wear Red to the Office

Last week we talked about the power of color and some of the messages different colors can send, and the emotions they can elicit. Since this week is Valentine’s Day, we decided to focus on the color red and talk about how you can wear this powerful color to the office.

Red is beautiful, bold and there truly is a shade that will compliment every skin tone. But, it’s also a complicated color. It has both positive and negative connotations. Red is the color of energy and power, it signifies strength, passion and love. On the other hand, red is also strongly associated with danger, anger and stress. Some people can be intimidated by red, and we get it...but we also encourage you to give it a try, especially in your work wardrobe. Here are a few tips to get you you started:

  • Start small:  If you don’t currently wear red, and you are one of the many who are a bit intimidated by it, no problem, just start small. Ladies, consider a red shoe or bag. A red shoe is eye catching but not overwhelming. A red bag will add a pop of color to a neutral look. Gentlemen, consider a red sock or pocket square.

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  • Perhaps a print?  Another way to incorporate some red into your look is through print. A print that features red is definitely a chic approach. There are so many beautiful prints out there and they really add interest and depth to an outfit.  Ladies, choose a gorgeous blouse, skirt or dress.  Guys, how about a tie or button down?
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  • Be bold!  If you really want to make a strong impression, be bold. If you choose to go bold with the color (and we hope you do) stay conservative with the silhouette and other design details. A red sheath dress is a perfect choice for a big meeting when you want to command the room.

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Shop some of our favorite office worthy finds, and start incorporating this power color into your work wardrobe today!

The Power of Color

Color is powerful. It can elicit a range of emotions, messages and feelings. If used correctly color can help to reinforce a message you’re trying to convey or it can simply give you an added confidence boost. The power of color has long been harnessed by brands establishing their identity, and by interior designers to create the mood of a room. Have you thought about what color might do for your image?

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There are two ways to think about color as it relates to your wardrobe:

  • Individual coloring & preference:  Everyone has their unique coloring. Your coloring can be altered to some degree, via make-up, hair dyes, even colored contacts, sun/self tanners. Your skin tone, hair color and eye color will all play a role in what colors look best on you.

It could be that green is a fabulous color for you. It makes your hair shine, your eyes pop and your skin glow...one problem though, you just don't like green. If this is the case, don’t wear it, or explore different shades and find one you do love. The point is, individual preference is as important as anything when it comes to deciding what to wear. We always talk about the role confidence plays in executive presence and If you’re not wearing something you love (no matter how great you may look in it), then you won’t be confident. Always choose something you love!

If you struggle with what colors are most flattering on you, definitely reach out to a professional (like your stylists at FirstSeven). We’re trained to help you identify what set of colors will best enhance, and work with, your current coloring.

  • Emotions/Meaning behind color:  Color evokes emotions and sends messages.  These emotions and messages can vary by culture and geography (so keep that in mind if you’re traveling globally on business).

For example, in Western culture:

Red is associated with energy, strength, power, passion and love.  It can actually raise your blood pressure and enhance metabolism. Think about incorporating red in your wardrobe if you want to command the room, need to be high energy or desire to be seen as passionate.

Yellow also evokes energy and is associated with happiness and joy. It can create a feeling of spontaneity and instability though. While yellow is a beautiful color, it may not be the best choice when you want to be taken seriously in an important board meeting, but it could be a great option for the company picnic!

On the other hand, blue is often associated with stability, loyalty, trust and wisdom.  Blue is a fabulous, low risk, color to incorporate into your professional wardrobe.  If you’re currently stuck in an all-black rut, consider swapping out a black blazer for a blue one, or reaching for a blue shift dress for that important client meeting.

Now that you know a little bit more about the power of color, join us in our February Style Challenge (#firstsevenstylechallenge) and make sure to follow us on Instagram. @FirstSevenConsulting

Style Challenge

We’re just finishing up our first ever Style Challenge. For the month of January, we challenged you (and ourselves) to incorporate a piece of statement jewelry (or some sort of statement accessory) into your look.  January can be a tough month style wise. We’re a little burnt out from the holidays, most of the country is in a deep freeze and our jeans may not be fitting the same way they were a couple months ago. That’s why we thought focusing on statement accessories would be such a great challenge! It's an easy and fun way to add some interest and depth to a basic look. Here are a couple of our favorite images from this style challenge!

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So what’s up for February? In some ways February can be an even tougher month to get through than January. We’re in the heart of winter and there’s still a good month or so before we can even start thinking about spring. So, let’s keep it upbeat and try to fight the winter doldrums by incorporating some color into to our February looks. You can start small - a colorful scarf, shoe or a brighter manicure or lip color. You can go all out with a statement coat in a rich hue or a beautiful sheath dress or cashmere sweater. Whatever works for you! Use #firstsevenstylechallege to show us how you’re going to wear color this February and follow us on Instagram @firstsevenconsulting to see how we make it though this month, colorfully!

To get you started, we pulled some gorgeous piese for you to shop!

You Got the Interview, Now What Do You Wear?

Getting an interview is a huge step in the process when you’re looking for a new job. In order to get the interview, you must have already impressed some people with your experience and accomplishments laid out in your resume. They’re interested and want to meet you. Congratulations!

To prep for the interview we recommend you do your homework. Conduct tons of research on the company and the position you're interviewing for and try to learn about the people who will be conducting the interviews. If you know anyone who’s worked (or is working) for the company, take them out for coffee and pick their brains. The better prepared you are, the more confident and comfortable you’ll be...and that goes for your clothing too.

You need to take time and prepare your interview outfit. Don’t let it be an afterthought, give it the thoughtful consideration it deserves. If you’ve done your research on the company, then you should have a good idea of the company culture. If you live in the same city as the company you’re interviewing with, go to the office and observe employees. What are they wearing?  

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If you’re interviewing at a tech startup your interview outfit will be different from something you’d wear if you were interviewing at an established financial firm. If you were interviewing in the fashion industry, you’d definitely choose something very different from, let's say, a person interviewing in pharmaceutical sales. So, there’s clearly no one ‘interview outfit’ that works for everyone in every situation.

That said, there are some basic guidelines everyone should consider when deciding what to wear.

Research:  We said it earlier. Know the company, know the industry, know the city.  This knowledge will steer you in the right direction.

Err on the side of ‘formal’:  If you think something might be too casual for the interview, chances are it is. Don’t risk it. Go with the more formal/conservative choice.

Pay attention to details:  Make sure there are no stains, rips, pulls or scuffs. You may not think anyone will notice a small detail like these, but believe us, they will. Stains, rips, pulls and scuffs send the message that you don’t care that much, that you might let things slip through the cracks. Make sure everything is polished.

Comfort is important:  If you’re not comfortable in what you’re wearing it will show. You don’t want to be pulling or adjusting your clothing during the interview, it's distracting. The more comfortable you are, the more confident you will be.

Play it safe: We love to take risks, especially in fashion, but an interview is not the time to do it. After you land the job and become comfortable in your new role, feel free to experiment and branch out a bit.  During the interview you want the interviewer to be focusing on you, not your outfit.

Choose something that you know is very appropriate, in impeccable shape, modern and flattering and you’ll have all the confidence you need to impress. Remember, if you’re ever in doubt, ask a professional (it's what we do!).

Shop some amazing interview friendly pieces here and ask about our private coaching!