The Power of Color

Color is powerful. It can elicit a range of emotions, messages and feelings. If used correctly color can help to reinforce a message you’re trying to convey or it can simply give you an added confidence boost. The power of color has long been harnessed by brands establishing their identity, and by interior designers to create the mood of a room. Have you thought about what color might do for your image?

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There are two ways to think about color as it relates to your wardrobe:

  • Individual coloring & preference:  Everyone has their unique coloring. Your coloring can be altered to some degree, via make-up, hair dyes, even colored contacts, sun/self tanners. Your skin tone, hair color and eye color will all play a role in what colors look best on you.

It could be that green is a fabulous color for you. It makes your hair shine, your eyes pop and your skin glow...one problem though, you just don't like green. If this is the case, don’t wear it, or explore different shades and find one you do love. The point is, individual preference is as important as anything when it comes to deciding what to wear. We always talk about the role confidence plays in executive presence and If you’re not wearing something you love (no matter how great you may look in it), then you won’t be confident. Always choose something you love!

If you struggle with what colors are most flattering on you, definitely reach out to a professional (like your stylists at FirstSeven). We’re trained to help you identify what set of colors will best enhance, and work with, your current coloring.

  • Emotions/Meaning behind color:  Color evokes emotions and sends messages.  These emotions and messages can vary by culture and geography (so keep that in mind if you’re traveling globally on business).

For example, in Western culture:

Red is associated with energy, strength, power, passion and love.  It can actually raise your blood pressure and enhance metabolism. Think about incorporating red in your wardrobe if you want to command the room, need to be high energy or desire to be seen as passionate.

Yellow also evokes energy and is associated with happiness and joy. It can create a feeling of spontaneity and instability though. While yellow is a beautiful color, it may not be the best choice when you want to be taken seriously in an important board meeting, but it could be a great option for the company picnic!

On the other hand, blue is often associated with stability, loyalty, trust and wisdom.  Blue is a fabulous, low risk, color to incorporate into your professional wardrobe.  If you’re currently stuck in an all-black rut, consider swapping out a black blazer for a blue one, or reaching for a blue shift dress for that important client meeting.

Now that you know a little bit more about the power of color, join us in our February Style Challenge (#firstsevenstylechallenge) and make sure to follow us on Instagram. @FirstSevenConsulting