Personal Branding

An Investment in Your Career

Have you ever been in the city and needed a comfortable place to work?  Have you ever had to meet with a client or colleague, but didn’t want to do it in your office or at a coffee shop?  What if there was a place you where you could meet, connect and do so much more? What if you could take a barre class and shower, grab healthy meal, host an event, have real conversations and be inspired by other professional women?  Well, a place like this will soon exist, and it's called Luminary. Oh, and there will be wine on tap…

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We had the opportunity to meet with Cate Luzio, the founder of Luminary (talk about an inspirational woman!) a few weeks ago.  She told us her story and we shared our stories and the mission behind FirstSeven. It was one of those meetings that just felt right, and there are such natural synergies with FristSeven and Luminary, that we couldn’t help but get excited.

One of Luminary’s main points of differentiation is around the programing and content that Luminary will offer its members, while cultivating a sense of community, empowerment and inclusivity.

Based in Nomad, Luminary has over 15,000 square feet of carefully designed communal work and social space with an emphasis on investing in self-development, wellness, flexibility and giving back. It’s a sanctuary of productivity, offering women flexible memberships that meet their economic and lifestyle needs. Combining innovative and accessible workspaces with tailored learning experiences, content and programming, Luminary seeks to enhance the greatest strengths of its members.
— https://ifundwomen.com/projects/luminary

Last week we celebrated the pre-launch of Luminary.  It was a fabulous party and we can’t wait for the launch.  Check it out, there are special pre launch memberships available for a limited time.  Maybe we’ll see you there!

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Work Your Whites!

While we don’t follow the old fashioned rule of no white before Memorial Day, we definitely suggest wearing white more often, as the temperatures climb. There’s something about a pure crisp white that makes you look fresh and full of energy.  It’s easy to throw on a pair of white shorts or a cute sundress on the weekends, but have you wondered how to wear more white at the office? Well, as always, we’re here to help!

The Blazer:  There’s nothing like a great white blazer to update your summer wardrobe.  You can go with a fitted blazer that nips in at the waist, or go for a more relaxed boyfriend fit.  Layer these over sleeveless dresses and blouses for an instantly put together and office appropriate look.

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The Trouser:  Give your black work pants a break for a few months and choose some white trousers instead.  If you work in a casual office, a pair of white denim is a smart investment. We’re also loving a great pair of wide leg linen blend pants.  Linen is such a great fabric for the hot weather, the only problem is wrinkling. That's why we recommend a blend that’s more wrinkle resistant.  We love these pants paired with a bright top, printed blouse or more casually, a graphic tee.

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The Shirt Dress:  A white dress can easily come off as too ‘vacationy’, (I’m not sure that’s a word, but you know what we mean!).  If you’re worried about this, a great option is a belted shirt dress. It’s a classic silhouette and there’s really nothing more professional than a traditional button down. Avoid anything too flowy, and chose a more structured style.

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The White Button Down:  Speaking of a traditional button down….keep wearing yours all summer long. If you work in a more casual or creative environment, roll up the sleeve (or choose a short sleeve style) and tie a front knot (just make sure you’re not showing any skin).

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The Pencil Skirt:  A tailored pencil skirt in white is a brilliant choice.  Pair it with a matching blazer for the perfect summer suit.

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The Pump:  We love a white pump.  If you’re wearing a white trouser or denim, pairing it with a white pump will elongate your leg line, and who doesn’t want that? 

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Wearing white can be tricky, especially at the office.  Before you head out the door, do a full body check to:

  • Make sure your whites are impeccable.  No stains, no yellowing or dinginess. Throw a Tide Stick in your bag for unexpected accidents and use The Whites Detergent from our friends at The Laundress to keep your whites looking pristine!

  • Ensure nothing is see-through!  Stand in sunlight to make sure you won’t be giving your co-workers a show!

Shop our favorite whites here! 

The Missing Piece in Many Corporate Training Programs

Each of us has probably experienced a moment when a leader enters a room and she instantly attracts the attention of everyone present. Heads turn, conversations halt and everyone just gravitates toward her. Perhaps you can recall a time listening to a CEO address the company or simply chatting with a successful team leader at a holiday party - you just want to listen and engage. You feel motivated and inspired, and led. These people have what some might call a wow factor, and in business it's usually referred to as Executive Presence. There’s quite a bit of research that’s been done on executive presence, and most of them come back to some version of what’s laid out below:

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Most people will agree that to be successful in many career paths, certainly those that involve high-level leadership and management, a certain level of executive presence is crucial.

Most people would also agree that companies should provide training to their employees to help guide them along in their career development and provide growth opportunities. In fact, 68% of workers said that training and development is the most important workplace policy for them. It’s particularly important to millennials, 87% say professional development opportunities are very important. (per a State of the Industry Report from ClearCompany).

According to the Association for Talent Development (ATD), “companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. These companies also enjoy a 24% higher profit margin than those who spend less on training. It would seem that continuing to invest in training and development, even when there are economic downturns, is the smart play.”

So what does all this have to do with executive presence, you might ask?  Well, we’ve seen our share of really robust training programs and we’ve talked to many professionals who have been on the receiving end of these programs.  Between the three of us, we've spent decades at companies where they have truly invested in their learning & development programs; offering Presentation Skills, Conflict Management, Leadership Training, Writing & Business Communication Workshops, Negotiation Skills and Effective Brainstorming, just to name a few.  These courses are phenomenal. They help develop character, form behavior and they ensure there is substance and clear communication.  That said, we’ve yet to see any courses that focus specifically on those other key elements of executive presence - style and appearance.

That’s one of the reasons we founded FirstSeven!

According to a study done by LinkedIn, 27 percent of North American businesses are going to spend more on internal learning programs in 2018. Hopefully, some of this increased investment will fund programs to allow employees to explore the power that image has on improving their executive presence and enhancing their career!

Today we’re busy putting some final touches on a program for a top global law firm that has recognized the value of personal branding and executive presence.  We’re so excited to share it with a room full of very successful professionals. Check in next week and we'll tell you all about it!