the psychology of color

How to Wear Red to the Office

Last week we talked about the power of color and some of the messages different colors can send, and the emotions they can elicit. Since this week is Valentine’s Day, we decided to focus on the color red and talk about how you can wear this powerful color to the office.

Red is beautiful, bold and there truly is a shade that will compliment every skin tone. But, it’s also a complicated color. It has both positive and negative connotations. Red is the color of energy and power, it signifies strength, passion and love. On the other hand, red is also strongly associated with danger, anger and stress. Some people can be intimidated by red, and we get it...but we also encourage you to give it a try, especially in your work wardrobe. Here are a few tips to get you you started:

  • Start small:  If you don’t currently wear red, and you are one of the many who are a bit intimidated by it, no problem, just start small. Ladies, consider a red shoe or bag. A red shoe is eye catching but not overwhelming. A red bag will add a pop of color to a neutral look. Gentlemen, consider a red sock or pocket square.

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  • Perhaps a print?  Another way to incorporate some red into your look is through print. A print that features red is definitely a chic approach. There are so many beautiful prints out there and they really add interest and depth to an outfit.  Ladies, choose a gorgeous blouse, skirt or dress.  Guys, how about a tie or button down?
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  • Be bold!  If you really want to make a strong impression, be bold. If you choose to go bold with the color (and we hope you do) stay conservative with the silhouette and other design details. A red sheath dress is a perfect choice for a big meeting when you want to command the room.

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Shop some of our favorite office worthy finds, and start incorporating this power color into your work wardrobe today!

The Power of Color

Color is powerful. It can elicit a range of emotions, messages and feelings. If used correctly color can help to reinforce a message you’re trying to convey or it can simply give you an added confidence boost. The power of color has long been harnessed by brands establishing their identity, and by interior designers to create the mood of a room. Have you thought about what color might do for your image?

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There are two ways to think about color as it relates to your wardrobe:

  • Individual coloring & preference:  Everyone has their unique coloring. Your coloring can be altered to some degree, via make-up, hair dyes, even colored contacts, sun/self tanners. Your skin tone, hair color and eye color will all play a role in what colors look best on you.

It could be that green is a fabulous color for you. It makes your hair shine, your eyes pop and your skin glow...one problem though, you just don't like green. If this is the case, don’t wear it, or explore different shades and find one you do love. The point is, individual preference is as important as anything when it comes to deciding what to wear. We always talk about the role confidence plays in executive presence and If you’re not wearing something you love (no matter how great you may look in it), then you won’t be confident. Always choose something you love!

If you struggle with what colors are most flattering on you, definitely reach out to a professional (like your stylists at FirstSeven). We’re trained to help you identify what set of colors will best enhance, and work with, your current coloring.

  • Emotions/Meaning behind color:  Color evokes emotions and sends messages.  These emotions and messages can vary by culture and geography (so keep that in mind if you’re traveling globally on business).

For example, in Western culture:

Red is associated with energy, strength, power, passion and love.  It can actually raise your blood pressure and enhance metabolism. Think about incorporating red in your wardrobe if you want to command the room, need to be high energy or desire to be seen as passionate.

Yellow also evokes energy and is associated with happiness and joy. It can create a feeling of spontaneity and instability though. While yellow is a beautiful color, it may not be the best choice when you want to be taken seriously in an important board meeting, but it could be a great option for the company picnic!

On the other hand, blue is often associated with stability, loyalty, trust and wisdom.  Blue is a fabulous, low risk, color to incorporate into your professional wardrobe.  If you’re currently stuck in an all-black rut, consider swapping out a black blazer for a blue one, or reaching for a blue shift dress for that important client meeting.

Now that you know a little bit more about the power of color, join us in our February Style Challenge (#firstsevenstylechallenge) and make sure to follow us on Instagram. @FirstSevenConsulting